About Me

My name is James Moore, and I am the founder of Link to Legal. I started Link to Legal because I thought there should be a better way for people to find qualified legal representation. I saw an inefficiency in the way law firms marketed their services and I thought this was hurting consumers.

I have always been fascinated with consumer behavior, and more broadly, marketing. I love studying the way businesses market themselves. This curiosity led me to study marketing at the University of South Carolina. After my time in undergraduate, I had originally planned on going to law school. I would have been a fourth-generation lawyer. My father, grandfather, great uncle and great grandfather, all lawyers with my great grandfather also serving as a judge.

Growing up, I spent a lot of time in law firms. I heard countless stories about the world of law and how law firms run. I heard stories about good times and bad times. I heard stories about things that worked and things that didn’t work. Due to my upbringing and proximity to the subject, I like to think that I am fairly knowledgeable when it comes to law. I have a pretty good idea about how the legal industry is structured.

I decided law school wasn’t for me but that didn’t keep me away from the field of law. I see law as a field prime for disruption. Things have been done the same ways for decades. Advancement has not happened at the same pace as in other sectors. I see this as an opportunity. I want to change things for the better. My mission is to improve the consumer experience with Link to Legal.

Disrupting Legal Advertising

Marketing in this industry has many nuances which are missed by most consumers. For large scale advertising to make financial sense for a law firm, they need a certain type of business model. This business model includes churning through as many cases as possible in hopes that a few of these cases end up being big money makers. For these firms, it is a numbers game. And in turn, to them their clients are nothing more than numbers. This devalues client satisfaction and makes the process much less personal. With Link to Legal, I want to show consumers that there are better firms out there than just the ones they see advertising on TV and on billboards.

The Problem of Visibility

I firmly believe that, in general, smaller law firms offer a better experience and a higher level of service to their clients than their larger counterparts. The issue is that most people have only ever heard of their larger counterparts because they are the ones who have the business models and the budgets which allow them to spend big on advertising. When faced with a legal issue, many people simply choose a law firm they saw on a commercial or a billboard. This often ends up being a decision they regret.

Solving the Issue

At Link to Legal, we connect clients to qualified legal professionals. We simplify the process of finding the right lawyer. We look at all attorneys, not just the ones who aggressively advertise. This includes law firms of all sizes. We vet them using our expertise so you can be assured that you will receive the highest quality of representation available to you. We know what to look for and what questions to ask.

Finding the right lawyer shouldn’t be difficult. You shouldn’t have to blindly trust some slogan you see on a billboard or some generic marketing pitch you see on a commercial. You also shouldn’t have to be an expert in this field. You shouldn’t have to sift through countless different law firms on your own to find the right one. You should have a partner alongside you. You should have a guide to answer your questions.

Often times, the need for a lawyer comes at a time when you are dealing with other issues. You generally don’t go searching for a lawyer because times are good. Your need for a lawyer is likely accompanied by other challenges. During these stressful times, you need a partner who is there for you and has your best interests in mind. You need someone to reduce the stress of your situation. We are here to eliminate one of your stressors. That stress being the search for the right legal representation. Let us handle this search for you so you can work on getting your life back on track.

James Moore, Founder